The Relationship Between Recruitment Marketing & Employer Branding
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The Relationship Between Recruitment Marketing & Employer Branding
CareerXroads (CXR Community)
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
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Talent Intelligence
17
Social Search
8
Workforce Planning
10
Social Networks & Search
21
Professional Network
14
Social Network
10
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Job Advertising
73
Programmatic Advertising
18
Job Board Aggregators
13
Job Distribution
31
Job Boards
61
Peer to Peer Recruitment
9
Referral Tools
9
Sourcing
51
Sourcing Platform
51
Campus & Early Career
23
Campus & Early Career
23
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Legal & Compliance
6
Compliance Resource
6
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22
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7
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4
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16
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97
Video Tool
5
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5
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12
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6
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54
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0
Employee Wellness
5
Robotic Process Automation
20
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Tracking Systems
72
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45
Onboarding
10
Vendor Management Systems
16
ATS Staffing Companies
3
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2
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6
Direct Sourcing
7
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Market Intelligence
27
Industry Report
6
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15
Data Visualization Tool
12
Assessment Tools
56
Skills Assessments
45
Behavioral Assessments
39
Interview Process
34
Video Interviewing
10
Scheduling Tool
11
Interview Management Tools
21
Recommendations & References
18
Reference Checks
10
Background Checks
14
Engage *
Event or Conference
15
Event Management
1
Virtual Events
10
Industry Conference
8
Employer Branding
64
Employee Advocacy
12
Video Production
1
Recruitment Marketing Agency
7
Job Post Optimization
20
DEIB
3
Show More (2)
Employer Brand Management
38
Employer Reviews
12
Show Less (2)
Consulting and Agencies
54
Consultancy
34
Career Site Platform
5
Research and Advisory
25
Skills Development
15
Internal Mobility
4
Role/Job Design
2
Learning & Development Platform
10
In-person Training & Development
4
Candidate Engagement
115
Recruitment Marketing Platform
75
Candidate Relationship Management
48
Recruiting Event or Job Fair
9
Candidate Communication & Bots
28
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Category Selection:
Select any categories from those you have selected for your main listing. If you wish to include more categories, add them to your main listing first and after doing so, they will appear below.
Search *
Talent Intelligence
17
Social Search
8
Workforce Planning
10
Social Networks & Search
21
Professional Network
14
Social Network
10
Online Staffing
11
Digital Staffing Solution
2
Recruiter Marketplaces
9
Job Advertising
73
Programmatic Advertising
18
Job Board Aggregators
13
Job Distribution
31
Job Boards
61
Peer to Peer Recruitment
9
Referral Tools
9
Sourcing
51
Sourcing Platform
51
Campus & Early Career
23
Campus & Early Career
23
Hire *
Legal & Compliance
6
Compliance Resource
6
Staffing Services
22
Third Party Recruiting Agency
7
Executive Search Firm
4
Recruitment Process Outsourcing (RPO)
16
Platform Tools
97
Video Tool
5
Video Hosting
5
Collaboration & Workflow Tool
12
Miscellaneous Tool
6
Survey Tool
7
Show More (4)
People Analytics
54
Recruiter Enablement
0
Employee Wellness
5
Robotic Process Automation
20
Show Less (4)
Tracking Systems
72
Applicant Tracking System
45
Onboarding
10
Vendor Management Systems
16
ATS Staffing Companies
3
Freelance Management Systems
2
Show More (2)
Deployment Systems
6
Direct Sourcing
7
Show Less (2)
Select *
Market Intelligence
27
Industry Report
6
Compensation Data
15
Data Visualization Tool
12
Assessment Tools
56
Skills Assessments
45
Behavioral Assessments
39
Interview Process
34
Video Interviewing
10
Scheduling Tool
11
Interview Management Tools
21
Recommendations & References
18
Reference Checks
10
Background Checks
14
Engage *
Event or Conference
15
Event Management
1
Virtual Events
10
Industry Conference
8
Employer Branding
64
Employee Advocacy
12
Video Production
1
Recruitment Marketing Agency
7
Job Post Optimization
20
DEIB
3
Show More (2)
Employer Brand Management
38
Employer Reviews
12
Show Less (2)
Consulting and Agencies
54
Consultancy
34
Career Site Platform
5
Research and Advisory
25
Skills Development
15
Internal Mobility
4
Role/Job Design
2
Learning & Development Platform
10
In-person Training & Development
4
Candidate Engagement
115
Recruitment Marketing Platform
75
Candidate Relationship Management
48
Recruiting Event or Job Fair
9
Candidate Communication & Bots
28
2
3
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Back
In today’s competitive talent landscape, aligning recruitment marketing (RM) and employer branding (EB) is more than a best practice—it’s a strategic advantage. Though distinct, these disciplines are deeply interconnected. When synchronized, they drive immediate recruitment success while strengthening long-term brand equity.
This in-depth study, backed by insights from leading talent acquisition experts and industry panelists, explores how organizations can effectively merge RM and EB strategies to attract talent that truly aligns with their mission and values.
Download the full report to discover actionable insights that can transform your hiring strategy.
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