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The Vision Lab: Amanda Shaker & John Graham Jr. on Bold Employer Branding Strategies

Posted by
Kate  

9 days ago

Earlier this year, Shaker's VP of Employer Brand Strategy, Humanity, and Culture, John Graham Jr., and Chief Creative Officer, Amanda Shaker, sat down in The Vision Lab at Shaker HQ to dive into what boldness looks like in today’s talent landscape, and why it’s more than just a buzzword. Together, they explore:

  • The difference between recruitment marketing and employer brand (yes, there’s a difference)
  • Why inaction is riskier than ever
  • How storytelling builds trust with candidates
  • The role of employee advocacy in shaping authentic brand narratives
  • Where DEI strategy intersects with employer brand
  • And how technology should support and enhance human connection

Watch for an engaging conversation that will inspire you to take your next bold step!

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